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ABOUT

Strategic. Seamless. Aligned.

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At TJ Growth & Development, we help organizations move forward — strategically, operationally, and experientially.

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Our work bridges business strategy, organizational leadership, marketing strategy, and event design - aligning every detail to create meaningful experiences and measurable results. 

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From full-scale conference production to operational consulting, we partner with clients to connect vision with execution - transforming ideas into aligned strategies that drive growth and impact.

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Who We Are

Founded by Traci Jones, TJ Growth & Development was built on a simple but powerful belief:

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Growth happens when strategy, people, and experience are aligned.

 

With over a decade of experience directing national associations, producing large-scale conferences, and leading non-profit operations, Traci brings a rare blend of strategic insight and real-world execution.​​

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Today, TJ Growth & Development partners with professional associations, healthcare and wellness organizations, and professional teams to strengthen operations, design engaging events, and implement strategies that elevate both performance and purpose.

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Our goal is to make alignment more than a buzzword - it's the foundation of how we plan, lead, and deliver results.

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Our Mission

To help organizations grow through intentional alignment — connecting people, purpose, and process in every process.

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We believe strategy should feel clear, leadership should feel empowered, marketing should feel consistent, and events should feel connected. The ​Aligned Experience™ ensures each of these elements work in sync to achieve your goals.

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The Aligned Experience™ Framework

The ​Aligned Experience™ is proprietary framework – a holistic approach that brings clarity and cohesion to every project. 

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Grounded in four essential pillars, it guides how we help organizations grow with intention:

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  • Strategy – defining vision, measurable goals, and success pathways.

  • Leadership – building strong teams, effective systems, and confident decision-making.

  • Marketing – aligning brand, message, and audience connection for consistent visibility.

  • Experience – designing events and momentum that inspire action and connection. 

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This framework ensures every engagement — from strategic planning to conference production — is purposeful, efficient, and aligned.

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Our Approach

We bring The Aligned Experience™ to life through a structured, collaborative process designed for clarity and results.

 

  1. Discovery — Understanding your organization’s goals, challenges, and opportunities.

  2. Design — Developing a customized roadmap that aligns strategy, operations, and experience.

  3. Execution — Implementing with precision, managing details, and delivering measurable outcomes.

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Our clients trust us for our balance of creativity and structure — from strategic planning and leadership development to marketing strategy and event execution.

The result? Organizations that run smoothly, communicate clearly, and deliver experiences that truly move people.

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Our Commitment

We don’t just plan events or strategies — we build partnerships rooted in trust, alignment, and excellence.

At TJ Growth & Development, we value integrity, collaboration, and measurable impact.

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Every client receives personalized support, strategic clarity, and creative innovation designed to make a lasting difference — not just during your project, but long after it’s complete.

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Our Founder

Traci Jones is an accomplished strategist, organizational leader, and event producer with more than a decade of experience guiding national associations, nonprofits, and professional organizations toward growth and alignment.

 

As the Managing Director of the Blair Chiropractic Membership Association and former Executive Support & Operations Director for the Blair Upper Cervical Chiropractic Society, Traci has led multi-year organizational transformations, implemented governance frameworks, and produced twelve consecutive national conferences that have grown in attendance, sponsorship, and impact.

 

Her leadership and consulting expertise include:

 

  • Organizational Strategy & Governance: Developing compliant structures and efficient systems for long-term sustainability.

  • Conference & Event Leadership: Producing 100–200 attendee conferences, managing sponsorships, logistics, and onsite delivery.

  • Marketing & Communications Strategy: Creating campaigns and messaging that build engagement and visibility.

  • Operational Optimization: Designing digital systems and workflows to streamline efficiency and accountability.

  • Board & Donor Relations: Enhancing transparency, collaboration, and stewardship through effective communication and planning.

 

 

Through TJ Growth & Development LLC, Traci now partners with organizations beyond the chiropractic community — offering strategic planning, leadership development, marketing, and event design services under her signature Aligned Experience™ framework.

 

She is recognized for her calm professionalism, integrity, and ability to bring structure to creative vision — turning ambitious goals into actionable plans and unforgettable experiences.

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Her mission: to help every client connect vision with execution — building organizations, events, and strategies that are financially sound, strategically aligned, and profoundly impactful.

 

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